Subway Feeds Vegans Meatballs
https://www.mediapost.com/publications/article/345482/subway-feeds-vegans-meatballs.html
https://vegnews.com/2019/8/subway-reveals-exactly-where-to-get-the-beyond-meatball-sub
https://finance.yahoo.com/news/martha-stewart-partners-subway-canada-120000170.html
The article discussed a spoof of Subway feeding unsuspecting vegans meatballs. The title of the article is what caught my attention. I didn’t even realize Subway had come out with an impossible meat product. In reading that article, it made me interested and searched for more information on the release of impossible meat from Subway. I came across an article from vegnews titled “Subway Reveals Exactly Where to get the Beyond the Meatball Sub” (link above), which discusses that Subway came out with the meatless meatball sub in September in Canada and the United States. I know many fast-food chains are reacting to the new craze of impossible meat to match the competition and add additional customers that don’t eat meat.
It was surprising when I read Subway had teamed with impossible meat to make a sub since September because I never heard anything about it. When Burker King (BK) came out with the impossible burger, it was difficult not to know because they marketed the product so much. It was on numerous commercials, billboards, signs, etc. Although Subway may not be as big of a competitor to BK as McDonalds or Wendy’s, they are both in the fast-food service and make sure they are identifying new opportunities such as impossible meat products, while keeping up with new social trends and matching products of competitors. I think Subway learned they didn’t promote the product very well when it initially revealed in September, and this time was partnering with Martha Stewart, hoping to use her name and recognition in commercials released in Canada to to help increase sales — using Martha Stweart as the spokesperson is an effort to market the product using her popularity.
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